Simon Romanov

Ja Morant discusses Celtics viral video  

This great NBA 2K-inspired video from the Boston Celtics went viral again this season:  

The video is reaching 10M views on X (previously Twitter) and has league-wide accolades.

Memphis Grizzlies star Ja Morant responded to New York Knicks guard Josh Hart praising Boston's media team with this post:  

As said, the Celtics have gone viral on social media for outstanding and imaginative videos several times this postseason. Most people thought the Celtics had the finest video production and were the best NBA team this season.  

All teams have their own social media voice, and the Celtics have embraced this creative video production technique.  

Fans are excited for what will be uploaded next,  

and as the Celtics advance in the Eastern Conference playoffs, content options rise.  

The Celtics are matched 1-1 with the Cleveland Cavaliers in the Eastern Conference Semi-Finals and hope to return to the NBA Finals after losing to the Miami Heat last year.  


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